About
One person. Senior hands only. Built where you are.
Get AI Working is Rory McNeil, and the person you meet on the first call is the person who does the work.
Why us
Six reasons owners pick us.
A local practice that builds in your accounts, hands everything over, and tells you straight.
We set you up, and it’s yours
We set it up in your accounts, hand over every login, and teach you to change it. You don’t pay us forever.
We pick what fits
No packages. We pick the few things that will make the biggest difference, tell you what’s not worth it, and what you can stop paying for.
It costs less to start
Start from AU$499, with the price in writing before we start. Three months’ support included, then optional at AU$99 a month.
We’re where you are
We’re local. We sit down with you in your business, and you can always reach a real person.
It moves fast
Most things are set up in days or a few weeks.
Someone to ask about AI
Not sure who to ask about AI? Ask us: we’ll tell you straight, and we can set it up.
Rory McNeil
Marketing that had to pay for itself.
Rory McNeil ran marketing for technology companies in Sydney and London before starting this. The unglamorous end of the discipline: marketing that had to prove it paid for itself, to people who would ask.
Then AI changed what one person can actually do. The past few years went into building an engine that carries the research, the campaigns, the content and the reporting, which is the part that used to need a department.
That is what makes a fixed price possible on work an agency would quote monthly for. The businesses in the towns around here have exactly those problems, and have never once been able to justify an agency’s fee to solve them.
We are the non-consultant consultants. Nobody writes you a strategy and leaves: the job is to get the thing running inside your business and show you how to work it.
Kept honest
How this site is kept honest.
Three disciplines, and every one of them is checkable on the page in front of you.
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A footnote under every figure
Who published it, when, and how many people they asked. Where a figure is American or old, that is printed beside it.
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Where there is no number
The Sell More page carries a calculator instead of a statistic, because no credible Australian figure exists for what a missed call costs.
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The photographs on this site
Scene-setting, and most of them are AI-generated. Nobody in any of them is a client, a customer or a real person.
How to read any figure on this site
Where a figure is Australian but old or small, the year and the sample size are printed beside it. Where the source is a vendor selling the answer, that is printed too.
Publishing a gap is more useful than filling it with something borrowed.
What we refuse to sell
Three are named on the Get Found page in its own words: no Wikipedia article, no Wikidata entry and no posting on Reddit as your own customer. The band they sit in quotes Google ruling out most of what is sold as AI-search preparation.
A consultancy that says yes to everything is a price list. Telling you not to buy something is part of the product.
The five steps that follow from it are set out on our approach.
Which photograph is real, and who took it
The photograph at the top of this page is the Grose Valley, by Kaiser Concha under the Pexels Licence. It is a real photograph of a real place in the catchment, and it is standing in until there is one of Rory.
A stock face or a generated one would both have been quicker, and neither would have been him. The scene-setting images on this site are generated and said to be, which would be worth nothing if the founder’s own face were quietly synthetic too.
Included with every paid engagement
One hour with us, in person, on the AI you actually want to ask about.
A free workshop on Claude Code or Codex, for you and whoever you bring. Everything we build afterwards sits on it.
Ask what you actually want to ask
Whether it will replace you, what it gets wrong, what it costs to run. No question is too basic.
Say what worries you
Customer data, staff, the law, sounding like a robot. We go through each one with your business in front of us.
Set the goals for the engagement
The hour a week you want back, the enquiry you keep missing. Written down, then measured.
Learn to drive it yourself
By the end you can ask the machine to change your website, redraft an email or rerun a report.
Blue Mountains + Western Sydney
Close enough to turn up.
Based in Blaxland, and we come to you. Half of what is wrong in a small business is visible in ten minutes standing where the work happens, and invisible on a video call.
Start here, free
Bring us the problem that is costing you the most.
An hour, free, about your business rather than about AI. If the honest answer is that you do not need us, that is what you will hear, and what to do instead.
Or write to hello@getaiworking.com.au, answered by the person who would do the work. What happens after
- Fix the Google profile first
- Check what the AI assistants say
- Pick the one job to hand over
- Your business, checked
- Your trade, compared
- Your area, mapped