Newest Sector guides
People search for a mechanic and a pink slip in the same breath
Google's own search suggestions pair 'mechanic' with 'pink slip'. What a pink slip page on your website should answer, in your customers' words.
Rory McNeil
Resources
Blog.
Plain-English posts on AI and marketing for small businesses in Western Sydney and the Blue Mountains.
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Sector guides
People search for a mechanic and a pink slip in the same breath
Google's own search suggestions pair 'mechanic' with 'pink slip'. What a pink slip page on your website should answer, in your customers' words.
Rory McNeil -
Sector guides
What a customer sees when they ask an AI assistant for a plumber or a builder
We asked ChatGPT, Perplexity and Google's AI for a plumber and a builder. What came back, and how to check what they say about your trade.
Rory McNeil -
AI news & hype
ChatGPT, Copilot, Claude or Gemini: the plan matters more than the name
All four do the everyday jobs, but what happens to what you type depends on your plan, personal or business. Four questions to check yours.
Rory McNeil -
AI news & hype
We asked ChatGPT, Google and Perplexity who to call in our area. They named different businesses
Four local questions, three AI services, one day: one business was named by all three. What that means for being found, and what to do.
Rory McNeil -
Sell more
Deals for the quiet month, built from what sold this time last year
Your quiet month left a record. How to pull last year's sales, find what still sold, turn it into an offer with its terms, and tell people properly.
Rory McNeil -
AI news & hype
Legal is not the same as safe when customer details go into AI
Pasting a customer's details into ChatGPT may not break the Privacy Act, but that doesn't make it safe. Here's a one-page rule your staff can follow today.
Rory McNeil -
Sell more
Missed call text back: what to send, what you pay for, and the law in 2026
How a missed call text back works, the two texts to copy, what you pay for to run one, and the two 2026 rules that catch businesses out.
Rory McNeil -
Get found
More Google reviews the lawful way, with the link and the message to send
How to ask every customer for a Google review: where to find your review link, what to say, the text to send, and Google's own rules.
Rory McNeil -
Sell more
Quote follow-up email template: three messages, and the yes to get first
Three quote follow-up messages to copy, when to send each, when to stop, and the yes the Spam Act wants you to have before you send any of them.
Rory McNeil -
AI news & hype
The rules that matter when you use AI in a small business
No single AI law covers a small business. What regulators published this year, what didn't change, and a one-page set of rules to write yourself.
Rory McNeil -
Get found
Verified on Google, still invisible on Maps: what to check
Verified on Google and still missing from Maps? Five checks from Google's own help pages, in order, and the fix for each.
Rory McNeil -
Sector guides
Vets can advertise with reviews about treatment, which a dentist or a doctor legally cannot
The health ban on testimonials in advertising doesn't name vets. What that lets a NSW vet do with client reviews, and the rules that still apply.
Rory McNeil -
Sector guides
What an AI can read about your cafe is what Google already reads, so start there
Nobody can promise an AI assistant will name your cafe. Google says its AI answers need nothing special, so fix what it already reads.
Rory McNeil -
Get found
What ChatGPT says about your business can come straight from your own website: how to check yours
In our test, ChatGPT and Google's AI described businesses from their own websites, old copies included. How to check what they say about yours, and fix it.
Rory McNeil -
AI news & hype
Google, the map and AI answers: who decides which local business gets shown
Three places a customer can find a local business now, what Google and the AI makers publish about who gets shown, and what you control in each.
Rory McNeil -
AI news & hype
Who uses AI in Australian small business, who doesn't, and why
The official count says about one Australian business in eight used AI in 2024-25. Who uses it, who doesn't, why, and what nobody has counted here.
Rory McNeil -
Get found
Your business is not showing up on Google: the four faults, and which one you have
Four faults on Google's own pages can hide a business. How to tell from your phone which one is yours, and how to fix it yourself.
Rory McNeil -
Sector guides
Accountant near me: what a new client sees when they search your suburb, and what decides it
What a new client sees when they search for an accountant in your suburb, what Google says decides it, and three fixes for this month.
Rory McNeil -
Sector guides
How a building business gets found: the map, reviews and what the AI assistants say
Three parts to being found as a builder: Google's map, reviews asked the way Google allows, and what the AI assistants say. The whole how.
Rory McNeil -
Get found
Showing up in AI search: what works, from Google's and OpenAI's own pages
What Google, OpenAI, Microsoft, Anthropic and Perplexity say about getting a business into AI answers, what none of them says, and what to check.
Rory McNeil -
Get found
A bad review answered: the machine drafts it, you send it
Google won't take down a bad review because you disagree with it. Which reviews it does remove, how to report them, and how to answer the rest.
Rory McNeil -
AI news & hype
Before you pay for another AI app
Six checks to run before you sign up to another AI app: the job, your bills, a test in what you have, your data, the way out, then the call.
Rory McNeil
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Who else is near you
What to do first
- Fix the Google profile first
- Check what the AI assistants say
- Pick the one job to hand over
- Your business, checked
- Your trade, compared
- Your area, mapped