What ChatGPT says about your business can come straight from your own website: how to check yours

Ask ChatGPT what your business does, and it may read your own website back to you. In our test it did, old prices and all.

So check what your website says before you worry about the AI. Here’s how, and how to fix what you find.

Where does ChatGPT get what it says about a business?

From what it can find, and in our test that included the business’s own website. On 2 October 2026 we asked ChatGPT, Google and Perplexity six questions a customer might ask, logged out, in a fresh chat or search each time.1

• Builders in the Blue Mountains. ChatGPT gave the suburb, phone number and licence number for two builders, taken from their own websites.
• Accountants in Parramatta. ChatGPT gave street addresses and service descriptions from the firms’ own sites. Google’s AI answer linked the firms’ own contact and service pages.
• Our own business. Asked “What does Get AI Working do?”, ChatGPT’s sources list showed only our website. Google’s AI Overview credited our site for its description, and credited a point to a different business.

ChatGPT got our business right and our offer wrong. It quoted prices and a service name our website no longer shows, and said a price came from a page that no longer exists. It was working from an older copy of our site.1

If your website is the source, it’s the first thing to fix, and an old page can outlive the change you made.

The limits: each question was asked once, logged out, from one browser, on one day. The test doesn’t show why a business was named, or whether the same answer comes back tomorrow.

What do the AI companies say they read?

OpenAI says the program ChatGPT uses to find websites for its search answers is called OAI-SearchBot, and that sites which block it “will not be shown in ChatGPT search answers”.2 Google asks website owners to make sure “important content is available in textual form” and that their “Business Profile information is up-to-date”.3 Microsoft, which makes Copilot, advises putting critical details in HTML, meaning as text on the web page itself.4

None of them says how its AI picks one business over another. My post on showing up in AI search covers what each one publishes, including how to check your site doesn’t block them.

How do you check what an AI assistant says about you?

1. Ask about yourself. Open ChatGPT, Claude, Copilot or Gemini, two if you can, in a fresh chat. Type: “What does [business name] in [suburb] do? What are its phone number, address, hours, services and prices?”
2. Find where it looked. Look for the sources or links under the answer. If your website is there, note which pages. Open any you don’t recognise.
3. Mark each line. Right, wrong or out of date. Check your business name, phone, address or suburbs, hours, services, prices or how your pricing works, and anything your trade must show, such as a licence number.
4. Find where each mistake came from. Search Google for site:yourwebsite.com.au followed by the wrong detail in quote marks, such as an old price or a service you’ve dropped. If it turns up on an old page, a PDF price list or a years-old post, that’s your culprit.
5. Note what isn’t yours. If the wrong detail isn’t on your site at all, it came from somewhere else. Check the other sources the answer listed, and your listings on directory and review sites.

How do you fix what it got wrong?

• Change the page the same day. Put the right detail on your site in words, not only in a logo, a photo of a flyer or a PDF.34
• Deal with old pages. An old services or prices page that’s still live can be read long after you’ve moved on. Ask whoever runs your site to delete it or redirect it, meaning anyone who lands on the old address is sent to the current page. Our old page was already gone and ChatGPT still quoted it, which is why the last step matters.
• Make your Google listing match. Your Business Profile, the free Google listing that puts you on the map, should say what your website says.3
• Ask Google to read the page again. In Search Console, Google’s free dashboard for website owners, the URL Inspection tool lets you request a fresh crawl, meaning Google’s program reads the page again. Google says crawling “can take anywhere from a few days to a few weeks”, and that asking is no promise the page will show up in search results quickly, or at all.5
• Ask again next month. None of these companies publishes how fast its AI picks up a change, and in our test ChatGPT was still reading an older copy of our site. Same question, same AI assistants, and compare.

Quick answers

Why does ChatGPT have my old prices or old services? In our test, because it was working from an older copy of the website. Fix the live site, deal with the old pages, and check again next month.

Does this check work for Claude, Copilot and Gemini? Yes, ask each the same question. In our test Copilot wanted a sign-in before it would answer anything, so you may need an account.1

What if it gets my details wrong and my website is right? Look at the other sources it lists, starting with your Google listing and any directory or review site your trade uses, and fix them there.

Want it done for you?

On our menu this is the card Your details right everywhere: same name, number and address on every site, so customers reach you first time. Start with one thing, or a bundle. If yours is different, we scope it.

Book a free hour, and we’ll run the check on your business together.